![]() And nowhere is its deadly effect being felt more than in Corporate India, where fast-paced lifestyles and the pressures of competition are cutting short executives’ life-spans. This energises him for the day, which is usually packed with patients thronging the hospital from all over the world.Īs a medical professional, Dr Trehan has his panacea ready, for he knows stress is a silent killer. ![]() The point of the exercise is not to provide a definition of yoga, but to explore its relevance and meaning for each participant.NEW DELHI: India’s leading cardiologist, Dr Naresh Trehan, practises breathing exercises in his car on his way to work. Whatever method you choose, keep it simple and short. On the hand, if you are working with employees of a right-on environmental group or international development company, then your discussion might begin with an appropriate green yoga quotation. In one episode of the Dexter television series, Dexter fantasises about killing his yoga teacher after she asks him to imagine he is a golden snowflake- some will relate to this. A sense of humour is always welcome, so you might include some `laughter yoga’ answers to break the ice. As the participants are office workers, many will have back pain, tight hamstrings and other issues. Structure the classes around pranayama, gentle asanas and relaxation. Most of the office workers attending your classes will have a limited understanding and experience of yoga. I always begin the first session with a `What is Yoga’ quiz or discussion. Once you have got them through the door, give them the essential experience. As an extra incentive, provide a few perks such as free mats or a loyalty card scheme. ![]() Host an event such as a free taster which includes pranayama, gentle asanas and relaxation or meditation. Many newspapers will run advertorials – items which blend promotional copy with news content. Writing a press release, editorial or feature item for your local paper is another way to boost your profile within the local business community. Offer a range of corporate yoga services such as weekly classes in the conference room, yoga breaks for corporate events, corporate team building days, retreats, mindfulness and active relaxation techniques. You can also use your blog to highlight current trends and research in the field. Promote your classes by highlighting the wellness and health benefits of yoga in relation to the running of their business (boosting energy levels and wellness, improving morale and productivity, whilst reducing stress levels and sick days). There are many companies specialising in yoga websites and e-marketing materials for yoga teachers, once your website is up and running – use it to sell yourself. An impressive website, logo and business cards are essential for your marketing toolkit, but you don’t need to spend a lot of money. ![]() That was my very first job and I have not looked back.Ī professional brand image is important to establishing yourself in the marketplace. The owner of my local studio put my name forward when a small environmental inquired about hiring a teacher for their employees. The first thing I did was tell everyone I knew that I had finished my training as a yoga teacher and was looking to teach yoga in the workplace. When you are starting at the bottom, the only way forward is up. What I did have was a business plan structured around teaching yoga in the workplace and a small business enterprise grant to buy some mats and blocks. I knew, I had to keep the overhead low, expensive rental space was out of the question and I live in an area with many yoga teachers working in studios, sport centres, church halls and from their homes. I didn’t have much capital or my own studio, so I had to be creative with my business plan. That’s certainly the tact I took, when I was first starting out. The good news is whenever you think someone else has taken your slice of apple pie, remember there always another one on the stove think abundance. For a new yoga teacher or studio owner, those statistics may seem overwhelming. Double or triple that number to estimate the number of yoga teachers delivering classes in gyms, sport halls and studios. There are over 6,000 yoga studios in the USA with many more in Canada and around the world. Corporate Yoga: Top tips for teaching yoga in the workplace
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